A PREVALENT ACQUISITION STRATEGY EXAMPLE IN THE BUSINESS AREA

A prevalent acquisition strategy example in the business area

A prevalent acquisition strategy example in the business area

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When 2 companies undergo an acquisition, it is very likely that they will do one of the following techniques



Before diving right into the ins and outs of acquisition strategies, the initial thing to do is have a firm understanding on what an acquisition actually is. Not to be mixed-up with a merger, an acquisition is when one firm purchases either the majority, or all of another business's shares to gain control of that company. Generally-speaking, there are approximately 3 types of acquisitions that are most popular in the business realm, as business people like Robert F. Smith would likely recognize. Among the most usual types of acquisition strategies in business is known as a horizontal acquisition. So, what does this suggest? Basically, a horizontal acquisition involves one company acquiring another business that is in the exact same market and is performing at a comparable level. Both companies are primarily part of the exact same industry and are on a level playing field, whether that's in production, finance and business, or farming etc. Typically, they might even be considered 'rivals' with one another. Overall, the major advantage of a horizontal acquisition is the increased possibility of boosting a company's consumer base and market share, as well as opening-up the possibility to help a business expand its reach into brand-new markets.

Amongst the countless types of acquisition strategies, there are two that individuals usually tend to confuse with each other, perhaps as a result of the similar-sounding names. These are referred to as 'conglomerate' and 'congeneric' acquisitions, which are 2 really independent strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target company are in entirely unassociated industries or engaged in separate activities. There have actually been numerous successful acquisition examples in business that have included two starkly different firms without any overlapping operations. Normally, the aim of this technique is diversification. For example, in a circumstance where one product or service is struggling in the current market, firms that also own a diverse variety of additional services and products often tend to be much more secure. On the other hand, a congeneric acquisition is when the acquiring company and the acquired firm are part of a similar sector and sell to the same type of consumer but have slightly different services or products. Among the main reasons why firms could choose to do this sort of acquisition is to simply expand its product lines, as business individuals like Marc Rowan would likely confirm.

Many individuals assume that the acquisition process steps are constantly the same, whatever the company is. Nevertheless, this is a normal misunderstanding due to the fact that there are actually over 3 types of acquisitions in business, all of which come with their own procedures and approaches. As business individuals like Arvid Trolle would likely confirm, one of the most frequently-seen acquisition methods is known as a vertical acquisition. Essentially, this acquisition is the polar opposite of a horizontal acquisition; it is where one business acquires another firm that is in a completely different position on the supply chain. For instance, the acquirer firm may be higher up on the supply chain but decide to acquire a firm that is involved in a vital part of their business operations. Generally, the appeal of vertical acquisitions is that they can generate new earnings streams for the businesses, in addition to decrease prices of production and streamline operations.

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